Lybba and ONE calculate a world of good


March Madness? How about tax madness? Ah, tax season. Whether it’s money you owe, or a refund coming your way, I’m sure you know how much it is. But if you’re like most us of, you likely don’t know where your tax dollars actually go. Think about it. Do you know how your tax dollars are spent? Don’t be discouraged, neither did I. There’s so much talk in the news about social security, Medicare, and foreign assistance spending. It got us at ONE wondering how much we contribute to each. Well, thankfully we’ve now got a simple way for you to find out.

Today, we’re launching our new Interactive Tax Tool that shows you where your tax dollars go. Just enter your income and you’ll see your tax money break down into eight categories – national defense, social security, health, unemployment, Medicare, interest on U.S. debt, foreign assistance and other. It's not exact  it uses a 2011 single filer tax bracket without exemptions across the board  but you get the picture.

Most importantly, ONE's Tax Tool reveals how only a small fraction of the U.S. budget has already drastically improved the lives of the poorest people on the planet and how you personally have contributed to that effort. Together, Americans have helped put five million people on AIDS medication, halved malaria deaths in 11 African countries, and saved the lives of 15 million children.

Pretty amazing stuff.  Time and again, research has shown us that when people see how much good is being done for so little, their opinions on foreign assistance change.  As a matter of fact, there’s no single message that effectively changes more skeptics into believers than the living proof of what has been accomplished for so little. The problem is, not enough people have seen this proof. That’s where you come in.

I’m asking you to not only check out the Tax Tool yourself, but to share it with all your friends: ask them to share it with their friends, too. Because the more people who see the proof that foreign aid is working, the more people will stand up to protect it.  And that all begins with you.

I joined ONE to use my marketing skills to help give a voice to the poorest people on the planet. Because the fight against extreme poverty needs more people on its side. Two years ago, before I joined ONE, I honestly didn’t know much about those half way around the world. I think of my job now as trying to reach the me of two years ago.

ONE is a nonpartisan advocacy and campaigning organization, founded by Bono and Bobby Shriver, that fights extreme poverty and preventable disease, particularly in Africa. There are three million ONE members raising public awareness and working with political leaders, activists, and policy makers to support smart and effective programs that are saving lives, helping to put kids in school, and improving futures. Join us.


  1. Molly Cooper

    Data visualizations like these are highly effective tools for change. Anyone can use it; it’s quick and direct; and it really brings home otherwise esoteric data. ONE is a great organization, and I’m happy to see Lybba working with them.
    Kudos to Atley, the art director!


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