“TEDx in a Box” redesign by IDEO fellows makes remote broadcasting easier


I first met architect Marika Shioiri-Clark at the Southern California Institute of Architecture (SCI_Arc). Pure form was core to the school's philosophy, but she always seemed as interested, if not more so, in public relevance and impactto create purposefully beyond program.

It's not so surprising then that, while studying at Harvard Graduate School of Design, Shioiri-Clark co-founded MASS Design Group, dedicated to reducing poverty through empathic architecture and improving the quality of life for underserved communities. She also joined IDEO as a global resident, and with two other IDEO.org fellows, Emily Friedberg and Robin Bigio, designed TEDx in a Box 2.0. The toolkit holds all the gear needed to host a TEDx event in the developing world—projector, speakers, and more, all packed in a shippable container.

The TEDx in a Box program first launched last year with 10 boxes, powering events in India, Bangladesh, South Africa, Brazil, and Ecuador. Among them were TEDxGawair, in the Gawair slum in Dhaka, Bangladesh, organized by Masarat Daod, and TEDxKliptown in South Africa, in a community that does not have formal housing, running water, or electricity. For phase two, TEDx teamed up with IDEO.org to rethink the project based on key things TEDx event organizers wanted: more help explaining TEDx to their community, catering to bigger audiences, and creating their own content; the box technology also had to be simplified and more transportable.

The result: A multi-use organizational system with color-coded, icon-specific graphics that make it easy to set up a TEDx event anywhere. It includes a projector, a PA system, a DVD player, a battery and inverter, two camcorders and a tripod, a power strip, and an SD card. The Quickstart Guide helps the event organizer charge the system, set it up to watch a TEDTalk, and host live speakers, with or without slides.

The next step? Build a few boxes, and send them out to TEDx communities around the globe.

Visit the TEDx blog for photos of the brainstorm and buildout and the IDEO.org Blog for running notes from the brilliant fellows.


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